Jane Iredale is the president and founder of Iredale Mineral Cosmetics. She was the first to supply the aesthetics industry with a full-line of makeup based on minerals and the first to see the potential of offering physicians a makeup that was good for the skin. Iredale has worked with world-renowned plastic surgeons and dermatologists in the development of her line and lectures all over the world on its benefits.
Before she formed her cosmetics company in 1994, Jane Iredale’s background had been in film, theatre and television. She started as a casting director working in television commercials with models like Lauren Hutton, Jaclyn Smith and Cybil Shepherd and then in film and television with actresses like Susan Sarandon, Glenn Close, and Sarah Jessica Parker. Among many others, she worked with Francis Ford Coppola on The Outsiders, Steven Spielberg on The Colour Purple and all major television networks, including the BBC.
Iredale then went on to form her own production company and produced over fifty programs for PBS and HBO. Two of her feature films were named by TV Guide as the best films of their respective years. One was awarded the coveted George Foster Peabody Award. She also won an Emmy for a film series on which she was the writer.
When she moved from film to theatre she was nominated for a Tony Award for the Broadway musical Wind in the Willows, the show that brought fame to Vicki Lewis and Nathan Lane.
Throughout her career, she has worked with the best makeup artists in the field. She has seen at first hand that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.
Her experience in working with women whose careers depended on a clear complexion has allowed her to see how skin disorders and sensitivities not only threaten careers but can also destroy self-confidence. This is what led her to develop a makeup line that could contribute to the lives of women by aiding the health of the skin.